Kim Kardashian West 2024
I was tasked with creating a political marketing campaign for Kim Kardashian West for this project. I was determined to create a design that reflects Kardashian's style and will encourage young voters to vote for Kardashian as the next President of the United States in 2024.
Background
I was eager to begin this project by researching photos of Ms. Kardashian and her background. Kim is well-known for her business ventures in cosmetics and skim clothing. She also campaigns for criminal justice reform and gun control. She is also interested in law.
Campaign Directions
Previous campaign statistics have shown that many Americans, particularly younger generations, do not vote. Less than half of 18-29 year olds did not vote in the 2016 presidential elections. One of our strategies for increasing these numbers is to use social media and influencers to reach out to younger voters. And, because Kim Kardashian has proven to be a hardworking female, we wanted to reach out to a female demographic, particularly African American influencers who are feminists, activists, and eager to spread the word to encourage people to vote. This allows us to create an effective campaign slogan, banner, and logo.
Past Presidential Campaigns
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When researching past presidential campaign designs, they all have three things in common: the three colors of the United States, thick bold typefaces, and their last names. I wanted to take a different approach and break away from the previous color palette and type design when creating something for Kim Kardashian.
Design Logo & Slogan
I knew I wanted to use a classy typeface with just Kim's initials, KKW, when designing a logo for her. Along with that, I wanted to create a three-word campaign slogan that grabs people's attention and screams justice for what Ms. Kim K believes in.
First Drafts
Final Drafts
